Yuru Guo

I am the founder of Hey! Food is Ready, a platform that connects chefs from diverse cultural backgrounds with corporate events across the UK. I was named one of Forbes 30 Under 30 Europe in Art & Culture (2025) and have received both the Young Innovator and Inclusive Innovation Awards from Innovate UK for my work promoting diversity through food.

Growing up, I developed a deep love for food and travel. My father’s work selling and hauling mining equipment kept our family on the move, frequently relocating to cities near new mining sites in China. Every time we moved, my dad would take me on late-night food adventures at bustling local night markets, creating a secret tradition. These escapades became a lasting way for me to connect with him and discover a world of flavours, one night at a time.

Having lived in so many cities, I came to believe that the best way to understand a culture and its history is through its food. I have visited more than 40 countries, and my most meaningful memories weren’t made at famous landmarks but in local kitchens: learning to cook ropa vieja in Havana, hand-rolling pasta for beef ragù in Florence, making pad thai in Chiang Mai, and sharing those meals with families around the world. These experiences instilled in me the belief that every dish carries history and tells a story.

When I moved to the UK to study at Durham University, I found that while international foods were easy to find, their authentic flavours and cultural significance were often lost in translation. The dishes I tried in the UK rarely matched the vibrant, soulful versions I had experienced while travelling.

I began hosting potluck dinners with my international friends and discovered that they were cooking the same dishes I had tasted in the night markets of Bangkok or the bustling food stalls of Varanasi. Those experiences became the inspiration behind Hey! Food is Ready.

Through the platform, home and professional cooks can sell meals, express their histories, and earn a meaningful income. I now work with over 100 cooks from more than 60 countries, sharing flavours from Brazil, Ukraine, Zambia, and beyond.

Professions

Author, Cookery demonstrator, Food and travel writer, Other, Restaurant reviewer

Special subjects

I am the founder of Hey! Food is Ready, an online platform connecting chefs from diverse backgrounds with companies seeking unique culinary experiences.

Regular work

Cookbook author and founder of Hey! Food is Ready. I organise catering and cultural masterclasses for workplaces and communities, including dumpling making, mochi making, Chinese calligraphy and more. My work brings people together through food, shared activities and the stories behind each chef's cooking. My first cookbook, Hey! Food is Ready (Meze Publishing), is out in February 2027.

Advisory boards / Awards

Forbes 30 Under 30 (Art and Culture)/ Innovate UK Young Innovator/ Innovate UK Inclusive Innovation Award Winner

Languages spoken

English, Chinese, Korean

Commercial interest

Founder and owner of Hey! Food is Ready, providing catering and cultural workshops. Author of the forthcoming cookbook Hey! Food is Ready, published by Meze Publishing in February 2027.

Yuru Guo

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