After building a successful career in banking and the corporate sector, I followed my passion for food and storytelling, launching an Instagram page that quickly grew into a thriving global community of home cooks and I’m currently pursuing
UK-based food content creator, recipe developer, and penguin cookbook author with a combined social media audience of over 1.5 million followers across Instagram, TikTok, YouTube and Facebook. My work focuses on accessible home cooking, preserving Indian & Sri Lankan culinary heritage, and inspiring home cooks through engaging recipe content, storytelling, and food education. I have collaborated with a wide range of national and international brands and regularly create commissioned food content, recipe development projects, and culinary campaigns for both consumer and commercial audiences.
Fathima Yusuf
Professions
Author, Other, Recipe writer
Special subjects
Indian & Sri Lankan Cuisine, South Asian Cuisine, Home Cooking, Recipe Development, Storytelling & Cultural Food Heritage, Street Food Content Creation, Digital Media, Cookbook Writing, Social Media Food Communications.
Regular work
Content creation
Languages spoken
English, Tamil, Hindi, Sinhala
