Ian Theasby

Co-founder and Creative Director of BOSH!, the global vegan social media brand.

I am co-founder of BOSH!, the world’s biggest vegan food content channel and brand. Since launching in 2016 with a mission to put more plants on plates, my co-founder Henry Firth and I have written 5 Sunday Times bestselling cookbooks (including the UK’s bestselling vegan cookbook of all time, and 1m+ copies sold worldwide) and won 2 British Book Awards. We’ve also starred in ITV’s 1st ever vegan cookery series ‘Living on the Veg’, launched a diverse range of BOSH! Food products in all major supermarkets, and reached a social media following of over 3.1 million people and 26 million monthly views across our multiple platforms sharing mouthwatering, fully plant-based recipes with the world.

Professions

Author, Chef, Feature writer, Recipe writer

Special subjects

Plant-based food

Regular work

Cookbooks and publications on plant-based lifestyle (see list of published works in work examples)
Recipes for website (www.bosh.tv)
TV (ITV’s Living on the Veg - 2020; Guest judges on BBC’s Gordon Ramsay’s Future Food Stars - 2022)
Social media food content
Recipes and features in various press
Weekly “Five Yum Friday” newsletter sent out to 22k+ subscribers from BOSH!’s website

Advisory boards / Awards

Sunday Times No.1 bestselling authors
2 British Book Awards (2019 Non-Fiction Lifestyle Book of the Year, Marketing Strategy of the Year)
PETA Vegan Food Awards (2018 Best Vegan Cookbook)
Top 50 UK cookbooks of all time (BOSH!)

Languages spoken

English

Commercial interest

Co-founder of BOSH! (www.bosh.tv)

Contact

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