The Real Bread Campaign is a not-for-profit initiative co-ordinated by Sustain: the alliance for better food and farming. It aims to that brings back Real Bread, made with simple, natural ingredients (flour, water, yeast and salt) as a staple of the national diet, in the belief that such bread is ‘better for us, better for our communities, better for our planet’ than the additive-laden, industrially produced loaves that currently constitute the vast majority of ‘bread’ baked, consumed or wasted in the UK.

Amongst its aims and activities are a membership scheme; a Real Bread bakers’ support pack and apprenticeship scheme; Lessons in Loaf for schools; increasing public sector institutional (hospitals, prisons, schools and the like) take-up of Real Bread; increasing accessibility to Real Bread via community projects from food co-ops to community supported bakeries. It also produces a regular newsletter, free to interested subscribers, and a quarterly magazine for members; and co-ordinates Real Bread events throughout the UK.

A series of nationwide events is taking place around Lammas (Saturday 31 July and Sunday 1 August), the ancient Harvest Festival tradition that celebrated bread baked with the autumn’s first grain. For full details, see www.sustainweb.org/realbread/local_loaves_lammas/. There is still an opportunity to run your own event, and have it listed on the site; and the Lammas page lists plenty of ideas for individuals to participate in whatever way most interests them.
Press contact Chris Young, telephone: 020 7837 1228 or email: realbread@sustainweb.org or twitter.com/@RealBread
www.realbreadcampaign.org