The Guild of Food Writers and Pink Lady® encourage children to Write It
Stefan Gates – Write It judge and presenter of CBBC’s Disaster Chefs
Pink Lady® apples and the Guild of Food Writers are delighted to announce their partnership in the Guild’s Write It competition for young food writers. The competition, which opens for entries on Friday 3 February, encourages children from three age groups (10 and under, 11–14 and 15–18) to capture one of their favourite food experiences on the page. This year’s theme is Partnerships, which could be the combination of favourite foods, cooking or eating with friends or family, or any other food-related pairings or partnerships.
Write It was established by former Guild President Jane Suthering in 2008 and has seen prestigious names from the Guild’s membership judge entries from more than 1,000 aspiring food writers.
This year’s judges include the Guild’s President, Xanthe Clay, and Stefan Gates, award-winning documentary maker, TV presenter and author of books on food and science for young people. Also on the judging panel are award-winning food writers Diana Henry and Felicity Cloake, Jo Ingleby, BBC Cook of the Year 2015, and Karen Barnes, editor of delicious. magazine. They’ll use their collective experience, enthusiasm for food and drink and love of a good read to find and celebrate the outstanding work in each age group.
Michelle Toft, Chief Marketing Officer for Pink Lady® said of the competition ‘The Guild of Food Writers and its members are so well respected that when we were invited to collaborate with them through Write It we jumped at the opportunity. As our apples are loved by both children and parents alike, we want to enable families to get involved and be as creative as they can.’
Kate Hawkings, Chair of the Guild of Food Writers commented: ‘Many of our members have been writing about food since they were very young, and with this year’s theme we hope to inspire children to do the same and write about their favourite food partnership. This might be sharing their experiences of cooking or eating with friends or family or their ultimate food partnership such as apple crumble and custard, bacon and eggs, strawberries and cream or perhaps something more unusual. The Guild is thrilled to be working with Pink Lady® to encourage even more children to have fun doing the same.’
The competition opens on Friday 3 February 2017 and the closing date is Sunday 30 April. To enter please visit www.pinkladyapples.co.uk/write-it.
For more details on the competition and prizes, visit www.gfw.co.uk
For further information please contact Kyla Flynn or Katy Meehan at MCG PR 0113 307 0113 or email firstname.lastname@example.org
Note to editors:
Write It 2016
Last year’s winner was 17 year old Georgia Kirby, with her evocative piece entitled ‘The Importance of Ambience’. The judges voted unanimously for Georgia and were impressed with her beautifully descriptive language and emotive storyline. Judge Karen Barnes commented, ‘Georgia’s piece offered strong descriptions with excellent sentence construction and a sense of place…. I was there with her and her great-grandma, baking scones.’ Another judge, Felicity Cloake, described the piece as being ‘wonderfully descriptive, with a fine eye for detail and some lovely turns of phrase reminiscent of the great Nigel Slater himself.’ She added that Georgia provides ‘evocative proof that the best food writing doesn’t have to be about Michelin-starred meals or hipster hamburgers.’
The Guild of Food Writers is the professional association of food writers and broadcasters in the United Kingdom. Established in 1984, it now has around 475 authors, broadcasters, columnists and journalists among its members.
The Guild brings together professional food writers and encourages the development of new writers. It holds regular workshops, discussions, forums, comparative tastings and visits to enhance learning and continual professional development of its members.
More information at www.gfw.co.uk.
About Coregeo® Ltd
Coregeo® Ltd is the fresh produce brand marketing specialist. As the UK's Master Licensor for leading fresh produce brands Pink Lady® and Tenderstem®, Coregeo® has led the fresh produce industry in brand management and marketing. Adding to their stable of brands as the new marketing agency in the UK for stone fruit brand Metis® and becoming Master Licensor for Bimi® in Europe.
With over a decade’s experience pioneering fresh produce brands, Coregeo® specialises in intellectual property and brand management, trade and consumer marketing services and trade relationship management.
More information at www.coregeo.co.uk.
About Pink Lady®
A Pink Lady® apple is the first to blossom on the tree and the last to be harvested by hand. From ‘pip to perfection’, only the very best pass the rigorous inspection tests to receive the Pink Lady® classification. This time on the tree helps Pink Lady® apples to develop their unique fizz, distinctive blush, sweet flavour and crunchy texture.
Pink Lady® apples are also packed with goodness – they are a natural source of energy and a single apple supplies a quarter of your day's vitamin C. In addition, you’ll find boron to keep your bones strong, and pectin, which helps your body digest food more efficiently. What’s more, with an average 100g Pink Lady® apple containing about 50 calories, they’re the perfect ingredient or snack for a healthy lifestyle. For more information visit www.pinkladyapples.co.uk.
The Pink Lady® trademarks are registered by Apple and Pear Australia Limited (APAL) in more than 80 territories worldwide and reserved for the exclusive use of licensees.
Felicity Cloake’s writing tips:
1. Write about what you know and love (or hate!) – you’ll always write better about subjects you care about. And remember, good food writing doesn’t have to just be about the food: think about the people who made it, or the place where you ate it.
2. If you're stuck for the perfect beginning, just start writing, even if you end up deleting it later – sometimes it’s the best way to get your creative juices flowing!
3. Describe what you see (or feel, or taste, or smell) rather than what everyone else says they see – chocolate cake is always described as dark, or fudgy: it’s much more interesting for the reader to know it reminds you of damp earth in the garden after a rain shower, or that it tastes so different to a Milkybar that it’s like they’re made from completely different things (and why is that?)
4. Don’t be afraid to play with words: some of the most successful writers break lots of the rules they were taught in school!
5. Once you’ve finished writing, you haven’t quite finished (sorry!) – take a break, go and do something else, then go back to your work and read it again with fresh eyes to see if you want to make any changes. This is one of the most important bits of the process, and I promise, it always makes things even better!
Author: Jayne Cross Email: email@example.com